BYS CEO Pam Barker says youth homelessness in Brisbane has hit a crisis point, and more needs to be done at a time when short and long-term accommodation options are in high demand.
“The housing options for a young person with limited funds and no rental history is bleak. There’s just nothing available,” Barker said.
“Sometimes the only option for our youth workers is to give a young person a sleeping bag and safely plan for a night on the streets.”
Digital creative agency Flip helped design the campaign, which includes rental advertisements showing a sleeping bag “for rent” close to the CBD.
A billboard advertisement on Abbotsford Road in Bowen Hills is part of $260,000 worth of advertising donated to the campaign, courtesy of Queensland signage company goa.